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Sep 15 2020 News

Centro CEO Shawn Riegsecker On Why The Ad Industry Needs To Check Itself Before It Wrecks Itself

The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl.

When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you.

One topic that’s on his and the collective mind is the third-party cookie question. The big fear, he says, is that the loss of third-party cookies will concentrate yet more power in the hands of the people who’ve already got it.

That’s a legitimate concern. But the ad industry is facing another challenge that’s even closer to home: a serious case of head-in-the-sand syndrome. “We spend so much time trying to figure out ways around the legislation vs. understanding as an industry what it’s intended for, which for the most part is respecting the consumer’s privacy,” Shawn says.

Read more and listen to the full podcast episode on AdExchanger.