Centro, The Trade Desk See Gains From COVID-19, Political Ads Tailwind
“Chaos in the advertising industry during the COVID-19 pandemic and a push for diversity across companies has paid off for some companies such as Centro and The Trade Desk, catching the tailwind of year-end budgets with creative thinking and restructuring their business models.
Centro spent five years improving the company, spending more than $100 million to rebuild its software. It bought a DSP and then launched a new platform about three years ago.
Centro should grow more than 40% this quarter, and 10% for the year. Riegsecker attributes the growth to the company’s platform that developers rebuilt and its ability to drive performance during COVID-19.
Brands are renewing contracts at higher rates, adding up to about 100% growth in contract value, he said.”
Read more in MediaPost.