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Nov 6 2020 News

Centro, The Trade Desk See Gains From COVID-19, Political Ads Tailwind

“Chaos in the advertising industry during the COVID-19 pandemic and a push for diversity across companies has paid off for some companies such as Centro and The Trade Desk, catching the tailwind of year-end budgets with creative thinking and restructuring their business models.

Centro spent five years improving the company, spending more than $100 million to rebuild its software. It bought a DSP and then launched a new platform about three years ago.

Centro should grow more than 40% this quarter, and 10% for the year. Riegsecker attributes the growth to the company’s platform that developers rebuilt and its ability to drive performance during COVID-19.

Brands are renewing contracts at higher rates, adding up to about 100% growth in contract value, he said.”

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