Centro Becomes First DSP To Integrate With OpenWeb, Keeps ‘Conversations Civil’
“Advertising technology company Centro on Monday will announce an integration with OpenWeb, a community engagement platform.
The partnership is the first of its kind for OpenWeb. It will enable advertisers and agencies to advertise alongside brand-safe user-generated content (UGC) in comments sections of publishers including, AOL.com, FanSided, and PC Magazine.
Conversations occur online in the comments section of a company’s website.”
Read more in MediaPost.