Oct 4 2019 News

Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files

Demand-side platforms and exchanges, including Centro, Google’s DV360, The Trade Desk and AppNexus are beginning to enforce App-ads.txt, and sell-side players are cautioning their publishers that ignoring the spec could result in a revenue hit.

Read more in AdExchanger.