OTT Inventory Sees Spike, Facebook Less So in Iowa and New Hampshire
There have also been price increases on premium direct placement digital inventory, including on YouTube where campaigns have been able to pre-book spots up to 120 days in advance. Looking ahead in the calendar, South Caroline and Nevada aren’t yet seeing the same demand.
Thought that could easily change, according to Centro’s Grace Briscoe. “In the past, during peak election windows in key geographies, we’ve seen increases of 15-25 percent in rates for biddable media — both programmatic and social. I think there’s every possibility we’ll see more dramatic increases this time around. We’ve got a lot of candidates doing a lot of spending.”
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