Centro Creates Proprietary Audience Data Targeting Segments in Basis Digital Media Platform
Chicago – Oct. 12, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the availability of proprietary audience data targeting segments. Interest Segments by Centro targets consumers based on past digital content consumption within an appropriate relevant period of time about relevant topics — giving advertisers a comprehensive view of customer’s interests, life stages and personalities. Marketers can reach customers in real-time, at scale, and with precision while utilizing all major ad units. This is available exclusively through Centro’s Basis platform, which empowers advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single SaaS solution. Learn about Basis here: http://www2.centro.net/basis.
Users’ digital media consumption is fragmented across various sites and devices, making it difficult for marketers to truly understand what consumers want. Common contextual targeting shows an incomplete picture, which wouldn’t include content users have been interacting with recently on various digital platforms. Interest Segments by Centro pinpoints audiences who are consuming relevant content multiple times in frequencies that indicate the intention to purchase. This helps marketers identify customers in real-time and activate media to engage them immediately across digital channels. Centro’s Basis provides a unified view of audiences and empowers advertisers to deliver highly tailored ad messages to them.
“Centro is harnessing half a billion dollars in ad campaigns being processed through our platform yearly to create well-informed views of audiences and how they interact with different digital content,” said Katie Risch, EVP of customer experience, Centro. “Users of Basis can capitalize on our proprietary knowledge along with robust targeting choices to power sophisticated precision advertising that scales across all digital media.”
Basis offers programmatic advertising with robust targeting options using first-party data, third-party data and/or Centro’s proprietary segments. These can be activated and optimized alongside other buying tactics for the same campaign. Data-driven marketers can then consolidate campaign reports and analysis in real-time into one view to gain actionable insight on how different buying tactics and channels (including search and social) perform compared to each other.
Centro’s Basis is one of the most sophisticated media automation and intelligence platforms in advertising technology. It is a SaaS solution designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze all major parts of campaigns in a single platform. It offers advanced programmatic advertising features and direct-to-publisher buying seamlessly integrated with performance analysis tools (for display, search and social) and business intelligence software.
Centro (www.centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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