Centro Creates Education Program to Provide Digital Advertising Knowledge to Media Professionals
Centro Institute Offers a Wide Range of Instruction for Driving Digital Media Campaign Performance; Multi-Pronged Digital and Live Courses Can Ramp-Up Workforces to Process Ad Tech’s Complexities
Chicago, March 19, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the launch of Centro Institute, an education program designed to enhance the digital media intelligence of professionals in the advertising industry. The multi-pronged catalog of events consists of workshops, regional summits, monthly webinars and a certification program — all designed for workers across all levels of expertise in digital media. Centro Institute’s sessions will cover a wide variety of topics, including programmatic buying, advanced TV, shopper marketing, audience data, brand safety and more. The educational program is designed to empower all who work in the advertising space, with some events custom created exclusively for Centro clients. For more information on Centro Institute, visit: www.centro.net/resources.
The Need for Ad Tech Education
Digital media and advertising technology has advanced rapidly in the past decade and continues to evolve at a fast pace. Professionals in the space are required to understand the nuances and intricate details of tech platforms, planning tools, cost types, buying methods, creative units, tracking metrics and more, while meeting the strategic needs of their clients. Despite these demands and the rapid growth of ad tech, there’s a shortage of formal and easily accessible education and curriculum with digital media subject matter. Centro Institute prepares digital media professionals with a solid foundation of knowledge, learned in a nurturing and accommodating environment, to get up-to-speed and stay ahead in this evolving industry.
“Centro’s focus for a great user experience extends beyond our platform. Centro Institute is an industry-wide resource for professionals to construct baseline knowledge and advanced expertise that drives performance for their teams and organizations,” said Ryan Manchee, VP of media innovations and technology, Centro. “We structure our comprehensive educational programs for a wide range of skill levels and proficiencies to advance users’ abilities as they move forward on their digital media career path.”
Centro Institute: Digital Media Education Content & Formats
Centro Institute’s content ranges from fundamental knowledge to advanced and expert best practices. Its elements are:
- Certified – Certification for the media landscape for Centro customers through a two-day quarterly conference. The live event features hands-on instruction, collaborative group discussion, coursework, and testing.
- Workshops – Exclusive customized education day of individualized deep learning tailored to the needs of each eligible Centro client. The exclusive access program is offered on-site at client offices, or hosted centrally at Centro.
- Symposiums – In-market educational summits with Centro experts diving into ad tech topics to help marketers improve media strategies; open to agencies and brands.
- Webinar Series – Monthly live and on-demand learning series covering noteworthy opportunities and vital changes in the digital advertising industry.
Centro Institute’s Symposiums and Webinar Series are open to customers and non-customers. Attendees learn from subject matter experts with extensive knowledge about trends that affect the day-to-day workflow of media businesses. Centro customers gain access to tailored Certified and Workshop events as well as modules with a robust set of downloadable materials and job-aids to help users excel in their roles. Customers who want access to these learning channels can inquire with their account representative for the upcoming schedule.
For more than a decade, Centro has been resource for advertisers to manage the complexity of digital media. Its solution, Basis, was built to alleviate industry friction by merging the major aspects of digital media into one business ecosystem. Basis is the first SaaS advertising solution that unifies programmatic and direct media buying with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It is designed to boost media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.
Centro (www.centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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