API Automates LinkedIn Ads Performance Reporting
“Centro has released an integration with LinkedIn to automate campaign performance reporting. The API, per the company, provides the first cross-channel ad-buying platform for both site-direct and programmatic campaigns to automatically pull in ad-spend data from Facebook, Google Search and now LinkedIn. The integration allows advertisers using LinkedIn’s self-serve ad platform to receive daily performance data in Centro’s Basis, which is used by agencies to consolidate digital operations across programmatic, direct, search, and social campaigns. The data is used to optimize ad spend between LinkedIn, Facebook, Google Search, and other sites and channels.”
Read more in MediaPost.