"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"That’s what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when asked by digital advertising and media-buying technology firm Centro surveyed them about their views on political media campaigns recently."
Read more in MediaPost.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...