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Jun 20 2018 News

Political Advertisers Will Lean on Programmatic During Midterms

“In April, Centro surveyed over 50 US digital marketers who work on political campaigns. More than three-fourths of respondents said that programmatic advertising will be a key component of their midterm strategy. About seven in 10 said their overall digital budgets will increase this election season compared with last year’s.”

Read more in eMarketer.