"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"In April, Centro surveyed over 50 US digital marketers who work on political campaigns. More than three-fourths of respondents said that programmatic advertising will be a key component of their midterm strategy. About seven in 10 said their overall digital budgets will increase this election season compared with last year's."
Read more in eMarketer.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...