Sales Tech Star logo
Mar 7 2019 News

SalesTech Interview with Katie Risch, CMO at Centro

What does it take to market and sell technology? Centro’s Katie Risch provides insight on how the company launched its software, Basis, and gained adoption among agencies. She discusses the importance of personalization and customer education in introducing your product to customers and getting them to sign on. Read more of her interview in SalesTechStar.