Centro Integrates with Teads to Enable Programmatic Buying of Outstream Video Ads
Adding Teads’ Outstream Technology to Centro’s Basis DSP Gives Marketers Variety in Video Ad Options; Digital Video Outstream Units Enable Highly Viewable Ads on Premium Editorial Content
Chicago – July 18, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Teads (www.teads.tv) to enable programmatic digital media buying of outstream video ads. Teads is the inventor of outstream video advertising and the No. 1 video advertising marketplace in the world. Its technology allows publishers to create more monetization opportunities by serving video ads that appear while users scroll through editorial articles online. Centro’s Basis, named a top DSP by software ratings site G2 Crowd, is making outstream video easier to buy at scale for agencies and marketers of all sizes. Basis is also available in a version that unifies digital media planning, buying and optimization across all programmatic and publisher-direct advertising.
Outstream video creates marketing opportunities on premium editorial content where there normally wouldn’t be video ad inventory. Digital video advertising is highly valued when it is served with professional-grade video content. However, many marketers can’t easily access this inventory because it sells out quickly to large marketers with high ad spend. By utilizing outstream video, marketers of any size can compete for audiences on premium editorial content and engage them through video advertising. Basis gives these marketers an easy way to access this inventory and seamlessly incorporate them for multi-channel campaigns.
“Teads and Centro are aligned in connecting high value advertising with premium content creators,” said Todd Tran, CSO at Teads. “Centro’s influence among agencies and marketers enables us to drive innovative thinking around audience engagement through digital video.”
Teads’ premium video inventory spans over 500 top-tier publisher sites globally, including Time Inc., Forbes, The Washington Post, Business Insider, The Atlantic, Le Monde, The Telegraph and more. With this inventory available through Basis, customers have the ability to utilize premium video ad inventory alongside campaigns that encompass multiple sites, channels and devices. Basis provides marketers with targeting options to control how they want these video ads to be served. Furthermore, the version of Basis that integrates all methods of buying provides agencies with a unified report to compare the performance of outstream video inventory with other inventory transacted programmatically or direct with publishers on different sites and devices.
“Teads is a pioneer and innovator in digital video advertising, and its reach is unmatched among premium publishers,” said Katie Risch, SVP of software client solutions, Centro. “By adding outstream video as yet another programmatic buying capability in a marketer’s toolset, we’re ensuring that our DSP delivers enterprise-grade features on an easy-to-use interface.”
Centro (www.centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform centralizes, organizes and automates all digital media campaigns across all channels, accessing both guaranteed and biddable inventory, to achieve any objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization, reporting and reconciliation needs. Headquartered in Chicago with 32 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
Teads, founded in 2011, is the inventor of outstream video advertising and No. 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales forces, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on its clients behalf using its platform.
Teads has a team of over 500 employees, 100 of whom are on the innovation team, across 27 offices in 21 countries.
# # #