Trustworthy Accountability Group (TAG) Recertifies Centro for Adopting Rigorous Standards to Protect Digital Ad Industry
Basis by Centro Achieves 2019 Recertification for TAG Certified Against Fraud and Certified Against Piracy Seals
Chicago – May 6, 2019 – Highlighting its commitment to protect the digital ad industry, Centro (www.centro.net), a global provider of advertising technology, announced that it has been recertified by the Trustworthy Accountability Group (TAG) with the 2019 TAG Certified Against Fraud and Certified Against Piracy Seals for its Basis by Centro media platform. TAG (www.tagtoday.net) is an advertising industry initiative to fight criminal activity in the digital advertising supply chain.
“We applaud companies such as Centro for institutionalizing the best practices that mitigate criminal activity and improve transparency in ad tech,” said Mike Zaneis, CEO of TAG. “TAG’s efforts to protect the supply chain and build a safer digital advertising industry are strengthened when influential organizations like Centro help drive the industry’s adoption of strict standards.”
Centro’s Basis automates planning, activation, reporting and billing reconciliation for all media channels, ad units, and buying tactics, through a single interface. By participating in TAG’s Certification programs, Centro reaffirms its commitment to combat fraudulent traffic and avoid ad placement on media properties distributing pirated content.
“TAG has been a catalyst in uniting powerful players to improve the health of the digital ecosystem,” said Ian Trider, director of RTB platform operations, Centro. “By renewing Centro’s certifications with TAG, we are joining principled organizations that prioritize safety and transparency for our industry.”
TAG Certifications may cover individual countries, geographic regions, or globally. Information regarding recertified companies is available by searching company name or each company’s unique TAG-ID via the TAG Registry.
Centro (www.centro.net) is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social. By unifying all major aspects of digital media into one platform, Basis breaks down silos, improves performance, and helps businesses grow profitably. Headquartered in Chicago with 40 offices across North America, Centro has received numerous accolades for its programmatic software, commitment to employees and workplace culture.
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