Basis DSP includes access to a private
marketplace directory with over 1,000
curated deals from over 150 publishers.
Thanks to Centro’s direct relationships with
publishers, these deals have been pre-negotiated
and tested, making them easy-to-use. PMPs
provide advertisers access to inventory not
available in open RTB or that sell out quickly,
such as deals specialized for viewability,
connected TV, digital video, and more.
Users can utilize an intuitive search
interface to discover PMPs for their
campaigns based on a myriad of
options, including format, device
types, category, exchange sources,