Basis DSP 2017-07-12T12:26:38+00:00
Basis DSP

THE INDUSTRY’S EASIEST-TO-USE DEMAND SIDE PLATFORM

Basis DSP provides a unified, enterprise platform and
best-in-class services to simplify, enhance, and improve return on your
digital media investment. Our programmatic advertising platform
is highly intuitive, complete with all the tools buyers need to easily
execute cross-format and cross-channel campaigns via
self-service or managed service.

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A DEMO

OMNI-CHANNEL WITH A FOCUS ON MOBILE

Commitment To Omni-Channel

The DSP supports display, social, video, and mobile channels, including smartphone and tablet apps, mobile web and mobile video campaigns.

Strong Focus on Mobile

The DSP is architected for mobile
from the ground up. Roughly
55 percent of our inventory is
mobile, evenly split between
app and browser.

Video Exchange Integration

Basis DSP is integrated with some
of the biggest programmatic video
exchanges in the industry, including
SpotXchange, One by AOL: Video,
Tremor, Teads, and BrightRoll.

Mobile Targeting

We target for mobile using devices IDs
instead of cookies, allowing greater
flexibility and precision.

REAL-TIME PERFORMANCE

No Delays

Unlike other platforms,
Basis DSP does not
delay reporting
on key performance
metrics.

Optimize Instantly

Critical decisions can be
made in real-time, allowing
buyers to adjust and manage
budgets more efficiently
after on-the-fly.

On-the-Job Learning

Real-time optimization
allows team members
to improve their programmatic
advertising skills while
they work.

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A DEMO

PRIVATE MARKETPLACES (PMPs)

Basis DSP includes access to a private
marketplace directory with over 1,000
curated deals from over 150 publishers.

Thanks to Centro’s direct relationships with
publishers, these deals have been pre-negotiated
and tested, making them easy-to-use. PMPs
provide advertisers access to inventory not
available in open RTB or that sell out quickly,
such as deals specialized for viewability,
connected TV, digital video, and more.

Users can utilize an intuitive search
interface to discover PMPs for their
campaigns based on a myriad of
options, including format, device
types, category, exchange sources,
and more.

ROBUST FRAUD PROTECTION AND BRAND SAFETY

Pre-bid fraud protection is in place automatically, at no extra cost on Basis DSP.
Using a combination of proprietary technology, routine human monitoring,
and best-in-class fraud detection partners, Basis DSP automatically prevents
bidding on known bot traffic, spoofed/laundered domains, fraudulent apps, and more.

The Centro platform ops team routinely reviews this data and blocks
sources with excessive non-human traffic. The team also manually
checks domains for suspicious traffic patterns and actively manages a list of
IP addresses that are blocked if traffic patterns suggest they are non-human.

Agencies and marketers gain peace of mind knowing that ad dollars
are not going to waste. Finally, brand safety technology ensures ads
are being shown in contextually brand safe environments.

HYPERLOCAL TARGETING

Follow and Find.

Find customers at the
right place and the
right time for
your business.

Target with Precision.

GPS information from
individual mobile devices
gives you exact location
— target based on
coordinate and radius.

Time it Right.

Upload your mobile
device IDs quickly
and easily and target
mobile consumers
right away.

STRATEGIC INTEGRATIONS

Data Providers

Basis DSP is integrated with more than 40 major data providers.
You can choose from tens of thousands of contextual, demographic,
in-market, interest, and mobile segments in our intuitive campaign creation tool.
And if you want to on-board your own data, we have certified the leading DMPs.
We also continuously evaluate new data partners,
with a special focus on mobile and emerging targeting.

Inventory

Basis DSP is integrated with over 30 ad exchanges, SSPs, and supply sources.
These partners provide us with programmatic access to the billions of display,
video, mobile, and native ad impressions. We catalog the volume and CPMs daily
to help you discover new opportunities. New supply sources are also added
on a regular basis, giving you access to the widest array of inventory and formats.

Approved Vendors

Basis DSP works with the top ad servers, monitoring services,
attribution vendors, and more. Giving you access to the
widest array of inventory and formats.

CHOOSING THE RIGHT SERVICE MODEL.

WHICH ONE ARE YOU?

MANAGED SERVICES

Require fully supported
campaign management

Want reporting and insight
delivered as needed

SELF-SERVICE

You’re staffed and ready
to take the reins

Want full control and
access to the UI

RAVING FAN SERVICE

In-House Expertise

Our more than 60 in-house experts
handle all elements of campaign
management on behalf of our clients,
from campaign setup and execution
to insights for optimizing performance.

Training And Education

We offer extensive resources for
training and education, including
Centro’s comprehensive training
program to get you and your team
up and running in no time.

Customer Success Team

Our more than 40 Customer
Success professionals
provide ongoing advice
and support.

More For Less

Our business model enables us to
deliver higher service levels at lower
commitments relative to other
platforms.

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DEMO

WE LOVE WHAT WE DO AND IT SHOWS

We topped Ad Age’s, Fortune’s & Crain’s 2014 lists of Best Places to Work

CAREERS

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