Basis is an omni channel DSP supporting display, social, video, native, and mobile, including smartphones and tablet apps, mobile web, and mobile video campaigns.
With access to more than 30 exchanges, 1,000 private marketplace deals, 20 third-party data providers, six billion users and two trillion impressions per month, Basis has the power to meet all of your programmatic needs.
To learn more about the DSP powering the platform and its features, click HERE.
UNIVERSAL CAMPAIGN REPORTINGAND OPTIMIZATION
Basis aggregates all of your performance data across search, social, programmatic, and direct buying into a single view.
The campaign analytics dashboard helps you review performance across all buying methods and channels and helps you easily optimize and shift dollars to the best-performing methods and partners.
BUSINESS INTELLIGENCE& INSIGHTS
Basis comes complete with an integrated business intelligence application
giving you the ability to dig into more than 180 unique data points across your
business, clients, vendors, or campaigns.
The Insights view gives you the opportunity to slice and dice data any way
you want, as well as allowing you to create custom reports. Reporting data
refreshes throughout the day giving you the most up-to-date
and actionable information whenever you need it.
In addition to our data and exchange DSP partners,
Basis offers multiple integrations with leading ad servers,
search, and social platforms.
Basis maintains a bi-directional sync with DoubleClick and Sizmek,
allowing you to export your media plans directly into the ad server as well
as receive full ad serving performance data directly inside the platform.
Additionally, Basis integrates with Facebook and Google AdWords, bringing
back deep information on social and search performance.
Organizing and dealing with multiple vendors and contacts across the industry is challenging. Basis aggregates all of your vendors in an easy-to-use, searchable directory making it easy to go from concept to execution inside of one platform.
Basis ships with more than 9,000 vendors and 11,000 contacts, making it the largest and most well-curated vendor directory in the industry.
RFP, NEGOTIATIONAND CONTRACT MANAGEMENT
Basis offers a complete RFP creation and automation system.
Easily create RFPs and send them directly to vendors inside
of the platform with a few clicks. Vendors negotiate and communicate
with you directly in the platform, simplifying the entire negotiation process.
Basis is your system-of-record for all of your digital media
financial information. It keeps track of your contracts, their revisions as
well as vendor performance data throughout the month. At the end of
each month, Basis automatically reconciles and prepares accurate
financial reports ready to import into your ERP or accounting system.
Basis is the most comprehensive programmatic and automation platform
available in today’s media industry. It’s the first single sign-on system allowing
you to automate, track, and reconcile all of your digital media performance
in one platform. Basis creates operational excellence, increased productivity,
and improved accuracy throughout your digital media teams
and investments leading to better customer service,
better performance, and greater profitability.