Audio Advertising: The Inside Track
Featured:
Susan Cylenica
Director, Ad Innovation Sales & Strategy, SXM Media
Jeremy Randol
VP, Programmatic Sales Strategy, Pandora
Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?
In this Centro webinar, leaders from Pandora and SXM Media detail audio trends pre- and post-COVID, the rise of podcasting, and programmatic audio capabilities.
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Susan Cylenica
Director, Ad Innovation Sales & Strategy, SXM MediaSusan Cylenica co-leads Ad Innovation across the East region at SXM Media, the world’s most powerful audio powerhouse, where she brings advertising solutions to life that enable marketers to capture attention and build authentic engagement with consumers. Partnering with some of the world’s largest brands across CPG, Retail, Telco and more, Susan solves marketing challenges and drives personalized brand experiences at the intersection of data and technology. Susan is an advocate for the power of audio, from music to spoken word, helping marketers capture the impact of the audio ad. Her favorite stations are Hipster Cocktail Party Radio, Pandora Now & “How I Built This” podcast!
Jeremy Randol
VP, Programmatic Sales Strategy, PandoraJeremy Randol has been in the digital advertising industry for 21 years. In 2014, he joined Pandora as the Vice President of Programmatic Sales Strategy. Jeremy’s primary responsibilities include: advancing programmatic sales, bolstering internal education, exploring partnerships and evaluating ad tech solutions. Prior to joining Pandora, Jeremy helped launch NBC’s programmatic offering.
