Centro logo Centro logo
  • Solutions
    • Basis
      • Overview
      • DSP
      • Collaboration & Messaging
      • Universal Reporting and Analytics
      • Business Intelligence
      • Basis Assistant
    • Services
  • Products
    • Programmatic Advertising
    • Native Advertising
    • Display Advertising
    • Mobile Advertising
    • Connected TV
    • Audio Advertising
    • Video Advertising
    • Retargeting
  • Institute
    • Resources
    • Blog
    • Certified
    • Podcast
    • Webinar
  • Company
    • About
    • News
    • Partners
    • Community Groups
    • Culture
    • Careers
  • Connect With Us
  • Sign In

Marketing & Digital
Advertising Blog

A fusion of Centro stories, best practices, and ad tech industry happenings.

Featured Content

  • Hand pointing at a graph on a tablet
    Oct 1 2021 • Blog
    A Benchmarking Tool Exclusive to Basis!

    By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and...

  • In-House Programmatic Advertising
    Sep 10 2021 • Blog
    The Keys to Bringing Programmatic Advertising In-House

    A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...

  • Gen Z and the Future of Digital Advertising
    Jun 30 2021 • Blog
    Gen Z and the Future of Digital Advertising

    Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation...

Blog Articles

Featured Content

Businessman smiling and adjusting graphs
Jul 30 2021 Jul 30 2021 • Blog • Featured Content
Basis Delivers 48% ROI for Brand Marketers
Apr 14 2021 Apr 14 2021 • Blog • Featured Content
U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending
Come to Learn.
Take the free Digital Media Essentials course online!
Get Started
Centro logo
11 E Madison St, 6th Floor
Chicago, IL 60602
312.423.1565
  • Facebook logo
  • Linkedin logo
  • Twitter logo
  • Instagram logo
  • Youtube logo
©2025 Centro, Inc. Privacy Policy
  • Solutions
    • Basis
      • Overview
      • DSP
      • Collaboration & Messaging
      • Universal Reporting and Analytics
      • Business Intelligence
      • Basis Assistant
    • Services
  • Products
    • Programmatic Advertising
    • Native Advertising
    • Display Advertising
    • Mobile Advertising
    • Connected TV
    • Audio Advertising
    • Video Advertising
    • Retargeting
  • Institute
    • Resources
    • Blog
    • Certified
    • Podcast
    • Webinar
  • Company
    • About
    • News
    • Partners
    • Community Groups
    • Culture
    • Careers
Affiliations

  • IAB logo
  • Tag Today logo
  • Digital Advertising Alliance logo
close button

48% ROI
That's what you can expect from in-housing with Basis.

Learn more in the new Total Economic Impact™
study by Forrester Consulting.

Get the Study
    • Solutions
      • Basis
        • Overview
        • DSP
        • Collaboration & Messaging
        • Universal Reporting and Analytics
        • Business Intelligence
        • Basis Assistant
      • Services
    • Products
      • Programmatic Advertising
      • Native Advertising
      • Display Advertising
      • Mobile Advertising
      • Connected TV
      • Audio Advertising
      • Video Advertising
      • Retargeting
    • Institute
      • Resources
      • Blog
      • Certified
      • Podcast
      • Webinar
    • Company
      • About
      • News
      • Partners
      • Community Groups
      • Culture
      • Careers
    • Connect With Us
    • Sign In