RTB That Counts

Take Control of Your Digital Media Strategy - with Basis.

What is RTB (Real-Time Bidding)?

The Process
Utilizing a DSP, advertisers rely on data to help them decide which ad impressions to purchase and how to bid based on a variety of factors, such as previous user behavior. The price of impressions is determined in real time based on what buyers are willing to pay.
The Importance
RTB enables advertisers to target the individual instead of placing their ads on a website that aligns with their assumed target audience. Instead, advertisers access a huge range of inventory and select only the impressions that are valuable to them.
The Difference
RTB is a type of programmatic advertising, but they are not the same thing because not all programmatic uses RTB. RTB is great for advertisers because of one word: efficiency. Ad buyers no longer need to work directly with publishers or ad networks to negotiate prices.

RTB performance with Basis

There is an increase in the amount of media dollars spent on RTB each year, with about $25 billion spent in 2020 alone, and projected to reach almost $30 billion in 2021. Basis by Centro gives your company maximum control and performance over your RTB strategy by delivering thousands of exchanges, backed by the #1 DSP on the market. With Basis, you can count on your ad dollars to be spent wisely by taking into account important factors that will optimize your bidding strategy.

2000+
Private Marketplaces and Vendors
#1 DSP
Rated on G2
$1B+
in digital media activated in the last three years

Automate Your Processes

RTB is just one piece of the programmatic puzzle. Watch this video to see how Basis can enable you and your team to streamline your buying processes and automate your workflows, so that you can spend more time on strategic thinking.

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Facilitate your RTB processes quickly and seamlessly.

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Sep 25 2019
Bidding with Confidence: Strategies for Media Buyers
Real-time bidding has been a driving factor in the growth of the digital media ecosystem. As the industry continues to evolve, media buyers are expected to navigate not only guaranteed direct media buys, but biddable media as well. This presentation... Read More