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"rtb"
The RGB of RTB
As a digital media professional, what would it mean for you to have a full set of digital tools at your disposal? Before you start thinking about the answer to that question, let’s start with an analogy. Imagine you are...
RTB Advertising vs Programmatic Advertising
We’re almost half way through 2015 and many people still don’t recognize the difference between “programmatic advertising” and “RTB advertising.” One might think that only novices make this mistake, but it’s a much bigger issue. I routinely observe people who...
RTB Zeitgeist: Why Small Agencies Grapple With Programmatic
Republished from the SiteScout blog. There’s a reason why small to mid-sized agencies are grappling with programmatic; it’s not “the great equalizer” it was thought to be. Because of their size, bigger agencies are still being afforded certain advantages in...
RTB Zeitgeist: Finding Creativity In The Age Of Programmatic
Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative opportunities thanks to more precision in consumer profiling based on increased behavioural and demographic knowledge. It’s all about finding a...
RTB Zeitgeist: Why Programmatic is Not Just About Data but About People Too
Republished from the SiteScout blog. With programmatic, it’s as much about the people and the culture within an organization as it is the technology. That was the sentiment expressed in a recent article by MediaPost’s London Editor, Sean Hargrave, after...
RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It
Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers are keen on mobile programmatic, but only a few have actually bought mobile ads programmatically. The report revealed that 67...
RTB Zeitgeist: Getting to grips with programmatic
Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all come down to the better access it enables to data and precise execution, to a scaled variety of inventory and...
RTB Zeitgeist: How To Get Started With Programmatic Display Advertising
Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display advertising. Only a few companies are using it, so there’s less competition. Also, the companies that build a strategy to...
RTB Zeitgeist: What You Need to Know About Programmatic Direct
Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the efficiency of programmatic to direct orders for ad inventory. Estimates have programmatic direct spending surpassing $8 billion in 2016, accounting...
RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic
Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will come to the fore as they continue to become the norm in 2015. Programmatic has evolved beyond simple transactions and...
RTB Zeitgeist: Should You Keep Programmatic In-House?
Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played a big part in that visibility. In considering programmatic, C-suites are faced with an important question right off the bat:...
