Vision & Mission 2017-09-14T11:42:46+00:00

“In addition to building beautiful products that change and improve industries, I started Centro with the belief we can redefine what it means to be a mission-driven and purpose-led corporation. Giving back and being in service to each other, to our customers, and to the communities in which we serve is foundational to who we are.”

— Shawn Riegsecker, Founder & CEO


We’re here to ensure the advertising industry and the people
in it are healthy and engaging positively and effectively with those around them.
We’re here, ultimately, to improve the lives of people working in the media industry.
And we take our responsibility seriously.


Create industry-leading media automation software and intelligence
solutions that exceed expectations and delight our users. Through our
technology, we help marketers and brands improve campaign
performance, increase operational excellence, gain client trust,
win new business, and empower employees.


Growth Is Happiness

Lasting happiness is achieved through continuous growth and self-improvement.
We are committed to investing in tools and resources to help our team members
grow, and we require they take charge of their own personal development
and the well-being and improvement of those around them.

Do the Right Thing

We are guided by our moral compasses, which innately know the difference
between right and wrong. We will never compromise our decency or integrity.
We’ll always stand up for what’s fair and live our lives
with the highest level of ethical standards.

Cultivate Raving Fans

We create Raving Fans of our customers and of each other.
Doing this requires a constant commitment to the service, happiness,
and satisfaction of others. If our customers aren’t raving about our people,
products and solutions, we haven’t done our jobs.

Embrace Change

Change is the only constant. In an ever-changing world and industry,
we need to seek change and get comfortable outside our comfort zones.
We should consider change an opportunity to invent and evolve.

Believe Impact is Possible

We believe we can change one of the largest and most important industries
in the world: The Fourth Estate. We in advertising fund journalism, and we
have a responsibility to continue our contribution to making news
and content free for everyone. If we work hard and stay focused,
we believe anything — and everything — is possible.

Feel the Love

We are committed to building an encouraging, caring,
and supportive environment at work. We know we hold a responsibility to help
our team members and enrich their lives, and we strive every day to do our part.

Win With Work Ethic

We hire the best and brightest minds in digital media, but we also know that’s
not enough unless it’s paired with hard work and time spent honing our skills.
The teams and companies willing to put in extra effort and go the extra mile
will be the ones to reap the rewards and see their dreams realized.

Work Hard, Play Hard

Working hard, building amazing products, and achieving huge
success is an exhilarating and exciting way to live life.
But we also recognize the importance of finding balance and keeping life
in perspective. Making sure we’re consistently finding peace, serenity,
and joy along our journey is an invaluable component to success.


We topped Ad Age’s, Fortune’s & Crain’s 2014 lists of Best Places to Work



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