Contact UsSign In
Wednesday, Sep 30th 2020
Ryan Manchee

The Future of Targeting: Contextual, Semantic, and Cookies

Featured:

Mario Diez

CEO at Peer39

How can advertisers continue to target audience segments while planning for a privacy-friendly, cookie-free future? In this webinar, we discuss the current state of the targeting market, as well as where it's headed in years to come.

Mario Diez, CEO at Peer39, joins us to discuss the current tactics that are at risk, the rise of contextual and semantic technologies, strategies for transition, and more.

You'll learn:

  • What semantic and contextual technologies add to targeting
  • How to evaluate and replace current targeting tactics
  • Potential targeting landmines to avoid

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Mario Diez

CEO at Peer39

Mario Diez has centered his 20+ year career at the convergence of technology, media, marketing, and science. He currently serves as Chief Executive Officer of Peer39, a global semantic intelligence company that leads brands, agencies and publishers to understand the context, meaning, quality, and sentiment of the digital environments they advertise in.

Recent Content
Apr 25 2024
Blog
What’s Old is New Again in Digital Advertising

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.

Read More
Apr 10 2024
Blog
Key Takeaways for Digital Advertisers From the IAB’s Public Policy & Legal Summit

Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.

Read More
Apr 3 2024
Blog
How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

Read More