Reaching Hispanic Bilinguals: The Impact of Language
Featured:
Sofía Escamilla
VP, Media | Acento
People with Latinx identities make up one of the fastest-growing audience segments in the United States. As the growth in this segment shifts from immigration-based to U.S.-born-based, advertisers must look at the impact of language to market to Latinx populations in the US.
In this webinar, Sofía Escamilla shares Acento’s insights on how to better reach bilingual Latinx people in the U.S. We review the U.S. Latinx bilingual population size, psychographic characteristics, and media insights as it relates to language and their user experience.
You’ll learn:
- What the data shows about how to successfully connect with bilingual Latinx audience segments
- Whether the English Total Market approach delivers on effectiveness
- Messaging nuances for connecting with Latinx audience segments
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Sofía Escamilla
VP, Media | AcentoSofía Escamilla has 20 years of cross-channel media experience across a variety of industries. Her expertise is grounded in creatively developing integrated media programs that are dialed-in by data analytics and deliver on results. At Acento, Sofía oversees traditional and digital media strategies for multicultural segments.
