Bidding with Confidence: Strategies for Media Buyers

Real-time bidding has been a driving factor in the growth of the digital media ecosystem. As the industry continues to evolve, media buyers are expected to navigate not only guaranteed direct media buys, but biddable media as well.

This presentation provides a deeper understanding of:

• The foundations of real-time bidding,
• The relationships between bids and performance,
• Bidding strategies that can be immediately utilized, and
• How to apply this knowledge to Basis by Centro

Stop gambling with your media dollars and start winning with smarter bidding strategies.