Commanding Attention: Beyond the Banner with Native Advertising
What happens when display advertising is freed from traditional ad placements, and instead, intertwined in the content or feed of a site? Enter the newest generation of display—native advertising, which connects with consumers in more meaningful, relevant, and less disruptive ways. While native ads have matured in functionality, driven by technology and industry adoption, these ads have also increased in scale with availability across every major site and app.
Native advertising is expected to grow over 25% this year (topping $41 billion) and enabling publishers to discover new sources of revenue, while marketers notice performance unrivaled by any other current display ad type.
In our March webinar, we share the various innovative opportunities that exist with native today and reveal how programmatic is driving increasingly effective media results. Review the presentation deck from here.