Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
A monthly learning series that covers vital industry changes and trends within the ad tech landscape.
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
Basis Technologies’ president and 20-year industry veteran Tyler Kelly discusses the impact of Covid-19 on the media industry.
How are brands, agencies, and technology providers maintaining data privacy compliance? Answers to that question, and more, here.
We share our expertise on the evolving cannabis market with a focus on the key opportunities available to marketers today.
From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.
Researchers at The 614 Group dive into the increasing importance of data and the relationship between automation and programmatic.
Utilizing data is one of the most challenging aspects of a marketer's job. Here, we share a blueprint for doing so effectively.
We explore ways in which marketers can stop gambling with their media dollars and start winning with smarter bidding strategies.
We take a deep dive into why our clients continue to invest in social platforms (and why we continue to recommend them).
The TV landscape is no longer the predictable experience it once was for viewers and advertisers alike. Find out why here.