X Marks the Spot: How to Advance Your Location-Based Advertising Strategy
Did you know location-based ad spending will reach $32 billion by 2021?
While location-based ads aren’t a new concept in digital, this popular advertising tactic continues to see growth, and there’s a good reason why. By combining heavy consumer mobile usage with improved data collection and heightened expectations from the industry, location advertising offers elevated advertising opportunities for marketers.
In 45 minutes or less, Noor Naseer, VP of Media Innovations + Technology, will discuss:
- Why we’re still talking about mobile and why it matters
- The critical shift in the ways location data can be collected
- What tactics will take your location-based strategy to the next level
- Advancements and improvements in attribution & reporting