Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what’s new and exciting and challenging in today’s digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes...
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and...
It’s our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs...
Programmatic advertising can get tricky if you’re not clear from the beginning what you’re...
Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces...
Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...
For most agencies, the idea of efficient digital media operations sounds ideal, but seems nearly impossible....
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...
In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed...
