Tips, Trends & Techniques for Dominating Digital

Programmatic

#3Ton30: Evaluating DSPs: Breaking Down the Basics

We’ve been putting together 3T webinars for over a year now, and one consistent piece of feedback our experts hear is that marketers are hungry for basic education and insight into a digital media space often dominated by complex and intimidating terminology and technology. Programmatic has become such a necessary building block to smart digital...

Digital Media Operations

Digital Media Operations: Use Better Data for Easier Billing Facilitation

Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...

Success Stories

Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear, along with sports and leisure products, footwear, apparel and much more. The company started working with Centro on a few test campaigns to promote store openings. A 2015 holiday campaign demonstrated our...