Tips, Trends & Techniques for Dominating Digital

Programmatic

Programmatic 101: Conversion Tracking

What does full-funnel success look like for a digital campaign? Every digital campaign should have goals or KPIs that can be tracked and optimized toward, and there are measurement opportunities along the way to help you determine what’s working and what’s not. And when measuring campaign effectiveness, it’s important to keep the customer journey in...

Digital Innovations

Dreamforce 2017 Recap: The Best Highlights & Takeaways

Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and informative hands-on trainings, mesmerizing keynote speakers, conference floors filled top to bottom with swag, and what seemed like an after party around every corner (and a hangover to remind you)? Dreamforce 2017. More than 160,000...

Success Stories

#CentroInAction: Thrift Store Chain Scores a ‘Great Find’ with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...