Tips, Trends & Techniques for Dominating Digital

Programmatic

Centro DSP Spotlight: Adopt a Brand Safe Approach with DSPs

What’s the deal with fake news anyway? It’s become the latest hot topic – especially in the online media industry. Fake news goes beyond the tabloids you see in line at the grocery store or the funny articles you read in The Onion. It is defined as deliberately published hoaxes, propaganda, and misinformation, masquerading as...

Digital Media Operations

Digital Media Operations: Use Better Data for Easier Billing Facilitation

Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...

Success Stories

#CentroInAction: Helping a Telecom Company Make the Connection

In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications company developed a microsite complete with testimonials and case studies. But the company needed to drive traffic to the site, so it turned to Centro for help. Centro put together a customized audience buying solution, and it...