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Marketing & Digital Advertising Blog

A fusion of Centro stories, best practices, and ad tech industry happenings.

Featured Content

  • Abstract image with colored shapes in red, yellow, green, and black (black history month colors)
    Feb 16 2021 • Blog
    5 Black Women Changing the Media/Tech Landscape

    It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and...

  • Lightbulbs on blue background
    Feb 1 2021 • Blog
    DIAL: Digital Innovations Awesome List (February 2021)

    We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

  • Many TV screens
    Mar 1 2021 • Blog
    Why Invest in Data-Driven Linear TV Advertising?

    Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in...

Blog Articles

Many TV screens
Mar 1 2021 • Blog
Why Invest in Data-Driven Linear TV Advertising?
Illustration of a person creating a video
Feb 17 2021 • Blog
What Is Video Advertising?
Abstract image with colored shapes in red, yellow, green, and black (black history month colors)
Feb 16 2021 • Blog
5 Black Women Changing the Media/Tech Landscape
Illustration of arrows stuck in the middle of a target
Feb 11 2021 • Blog
How to Use Retargeting on Facebook and Instagram
Lightbulbs on blue background
Feb 1 2021 • Blog
DIAL: Digital Innovations Awesome List (February 2021)
Illustration of a woman holding icons representing audience segments
Jan 26 2021 • Blog
What is Media Buying?
Doctor writing on clipboard with techy background
Jan 21 2021 • Blog
How Has COVID-19 Changed Healthcare Advertising?
Illustrations of different types of cannabis marketing
Jan 7 2021 • Blog
How to Develop a Cannabis Marketing Plan
Illustration of a lightbulb
Jan 5 2021 • Blog
DIAL: Digital Innovations Awesome List (January 2021)
Jan 4 2021 • Blog
Why AdExchanger Chose Centro as a 2020 Programmatic Power Player
A line of people looking at their phones
Dec 22 2020 • Blog
How to Optimize Social Media Advertising
Illustration of a shopping cart on top of a laptop
Dec 15 2020 • Blog
Digital Strategies for Retail Marketers
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