Tips, Trends & Techniques for Dominating Digital

Programmatic

Key Insights from the G2 Crowd Grid for Demand Side Platforms

How do you determine the best demand side platform? That’s not an easy question to answer, because it depends on who you ask, what problem they want to solve with a DSP, and how they evaluate success. Asking an analyst – who is basing their answer off a strict set of criteria, reports, and data...

Digital Media Operations

Digital Media Operations: Use Better Data for Easier Billing Facilitation

Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...

Success Stories

#CentroInAction: Thrift Store Chain Scores a ‘Great Find’ with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...