Tips, Trends & Techniques for Dominating Digital

Programmatic

Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what’s new and exciting and challenging in today’s digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes...

Digital Media Operations

Digital Media Operations: Use Better Data for Easier Billing Facilitation

Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...

Success Stories

#CentroInAction: Thrift Store Chain Scores a ‘Great Find’ with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...