Programmatic

What’s the State of Your Digital Media Team?

Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying capabilities in 2018. Bringing this expertise in-house allows digital media teams to unify their data, their teams, and their buying, giving them a better handle on the complexities and, ultimately, allowing them to take back control. The unanswered question: Are media...

Digital Innovations

Webinar From #CentroInstitute: A Primer on PMPs

Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning into a PMP webinar? We know you’re busy, and that there’s no shortage of client calls on your calendar, digital campaigns to create, and media dollars to put to work. But hear us out: According...

Success Stories

#CentroInAction: Thrift Store Chain Scores a ‘Great Find’ with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...