Programmatic

How to Incorporate Video into Your Social Media Marketing Strategy

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before you dump a ton of dollars into video production,...

Digital Innovations

DIAL: Digital Innovations Awesome List (July 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Why AT&T Bought AppNexus And The Deal’s...

Success Stories

#CentroInAction: Thrift Store Chain Scores a ‘Great Find’ with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...