Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before we dive into this analogy, let’s quickly overview what private marketplaces (PMPs) are. Private marketplaces are customized marketplaces where publishers make their inventory available to select buyers. Usually a negotiation takes place between the buyer...
Ask a Centro Expert is a new blog series from Centro where we break down the complicated tools, tech,...
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall...
Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...
For most agencies, the idea of efficient digital media operations sounds ideal, but seems nearly impossible....
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...
In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed...
