Tips, Trends & Techniques for Dominating Digital

Programmatic

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AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their digital strategies and plans this year. If you thought 2017 was going to be a simple year in digital, think again. One major theme of the today’s presentations was the increasing desire to better track...

Digital Media Operations

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Digital Media Operations: Use Better Data for Easier Billing Facilitation

Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...

Success Stories

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#CentroInAction: Major Retailer Goes Social with Centro

A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising in just a few short years. This well-known American brand relied on a small in-house team to do all of its advertising. With marketing limited to mostly print campaigns and catalogs, the company was late to the digital...