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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024

How can advertising navigate hype cycles in marketing? Find out in this on-demand video of Noor Naseer's session at SXSW 2024.

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Blog Posts

Why Contextual Targeting in Digital Advertising Is Here to Stay

What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s digital advertiser?

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Everything You Need to Know About Advertising on Reddit

Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.

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How Financial Services Advertisers Can Unlock Consumer Banking Growth

Learn how banking customers’ needs, goals, and media preferences can inform effective retention and acquisition campaigns.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?

Explore Meta's new political content policy and learn how it could impact advertisers.

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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.

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Innovations in Search and Social [February 2024]

Our experts weigh in on Meta's AI ad features, Pinterest's partnership with Google, and more in this month’s search and social news.

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How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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Digital Audio Advertising in 2024

What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.

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