Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a DSP in real-time. Put yourself in these shoes (pun intended): You’re looking to buy a pair of black dress shoes online and need to find the best value. You could go to every single online...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall...
You’re setting up a programmatic campaign and going down your digital checklist before the campaign...
It’s no secret that programmatic has exploded in recent years – and while it’s opened...
Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...
For most agencies, the idea of efficient digital media operations sounds ideal, but seems nearly impossible....
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...
In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed...
