It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, you are listening to your favorite songs from your phone as you ride the commuter train to work. When you arrive at the office, you fire up your laptop, and continue working on a research...
How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign...
If an ad appears on a website but users don’t have the opportunity to see it, was the ad really...
There’s an endless number of options for creating a digital media campaign, but rarely does your...
AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! People Believe Ads Are Becoming More Intrusive (2...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming....
Every step your audience takes, opportunity follows. Did you know location-based ad spending will reach...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming....
Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate...
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...
In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed...
