There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the luxury of an endless bankroll. So driving performance is key and the key to driving performance is optimization. Optimization is defined as the action of making the best or most effective use of a situation...
AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th...
It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of...
As a digital media professional, what would it mean for you to have a full set of digital tools at your...
We told you all about ad spenders continuing to adopt programmatic advertising capabilities in-house....
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Europe’s New Privacy Law Will Change the...
Every step your audience takes, opportunity follows. Did you know location-based ad spending will reach...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming....
Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming....
An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro’s audience buying solution was the clear winner and delivered the following results:...
In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications...
A national soft drink label came to Centro looking to improve regional brand recognition and boost local...
When an international hot sauce brand decided to launch a social media campaign with some kick, it turned...
A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed...
