Tips, Trends & Techniques for Dominating Digital

Programmatic

Digital Media Operations

Digital Media Operations: Use Better Data for Easier Billing Facilitation

Digital media operations is a long and tedious cycle. From planning to billing reconciliation, there are numerous steps and phases that require communication, data, and a sense of urgency. Without full visibility and accurate information along the way, closing out a campaign can be extremely time-consuming and downright painful. The biggest pain point in the...

Success Stories

#CentroInAction: Driven to Succeed: The Digital Road to the Top

As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets to digital. Recently, a tier-two automotive dealership approached us with such a request. The dealership had historically relied on broadcast television campaigns, but wanted a video-focused digital strategy for consistent messaging and resonance with its...