As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations.
Read more from Centro's Jesse Cozart in Publishing Executive.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.