Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad platform that can’t be dismissed. But what does its latest push mean for advertisers? Does Snapchat offer a better marketing platform than what brands have seen before, or is it just the same old digital advertising we’ve seen? The short answer: It’s a little bit of both."
Read more from Aubry Parks-Fried on Adweek's Social Times.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.
Learn what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity.