Resources

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Jul 2021 Guide
The Total Economic Impact™ of In-Housing with Basis

Centro commissioned Forrester Consulting to conduct a study into the cost savings and business benefits for marketers who in-house with Basis. Learn what they found here.

Learn While You Work

Jul 2021 Webinar
Audio Advertising: The Inside Track

Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?

Start Listening Today

Jun 28 2021 Podcast
Test Cookieless Targeting…Now!

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.

  • Certification Courses

    Share your achievements with your network.

    Earn Centro Certification badges and add them to your LinkedIn, Facebook or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.

    Ad Exchanger

    AdExchanger Awards’
    Best Education Program Finalist

Upcoming Events Calendar

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Sep 14 - Sep 23 Certified

Basis Foundations

This is designed for new Basis users that are responsible for the day-to-day buying in Basis. Explore a full campaign cycle – from hierarchy naming conventions, and group and daily budget settings, to conversion tracking, optimizations, and more! Centro’s Basis experts will share best practices and use cases from every stage of the campaign process.
Learn more

  • Centro Prep

    Resources for future leaders in digital media.

    Our mission is to help future leaders in advertising be more prepared, informed, and diverse. Start your career in advertising and technology—and utilize Centro Prep resources along the way!  

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Take the free Digital Media Essentials course today!
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48% ROI
That's what you can expect from in-housing with Basis.

Learn more in the new Total Economic Impact™
study by Forrester Consulting.