"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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Amy Rumpler, Vice President of paid social at ad buyer Centro, said Google has been offering sponsorship opportunities for the NFL and NFL Network channels on YouTube, highlighting a spike in search interest around the draft.
“A lot of advertisers who were heavily invested in sports sponsorships before now are trying to figure out where to put those dollars. The NFL draft is basically the only sporting event happening right now,” she said.
Read more on Reuters.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...