Centro To Launch Browser App Allowing Media Buyers To Track, Access Campaign Information
“Centro on Wednesday will introduce a web browser extension geared toward digital media buyers to track the changes they make on campaigns running through self-serve advertising platforms such as Amazon, Facebook, Google, Pinterest and Twitter. Basis Assistant automates and consolidates the information in one location. The need to reduce and keep track of time in projects drove the decision to build the product. The smart tab in Basis Assistant time-stamps changes and identifies the user in the browser, keeping tabs on specific information regardless of the ad-tech platform. It can log information about campaigns, line items and more.”
Read more in MediaPost.