"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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There’s no doubt that CTV and OTT were the big trends for political advertising in 2020.
“We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP).
Between January 1 and October 5, 2020, for example, CTV accounted for 25% of the programmatic political ad dollars that went through Centro’s system. In 2018, just 5% of Centro’s political programmatic buying went to CTV.
Read more in eMarketer.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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