Waves of Change for Location Data:
Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed.
Regulators expect certain standards to be met, requiring advertisers to uphold the latest policies on privacy and transparency.
Listen in, as we chat with Lawrence Chan, EVP of Data Ecosystems at mobile intelligence company, Cuebiq, who sheds light on how advertisers can use location data in impactful ways while still observing new standards of privacy compliance.