Connected TV

Keep target consumers engaged with connected TV advertising by Centro.

What is connected tv advertising?

Connected TV (CTV), is a smart TV, smartphone, desktop, tablet or any device that is connected to the internet and facilitates the delivery of streaming video content.

How CTV ads work

CTV ads on Hulu, Apple TV, Roku, Chrome, Fire TV and Xbox.

A CTV connects to the internet through built-in capabilities or an external "over-the-top" (OTT) device that enables a standard TV set to become a Connected TV. Voila!

  • Video advertising with connected TV showing Annie Oakley series cover art.
  • Video advertising with connected TV showing Wizard of Oz series cover art.
  • Video advertising with connected TV showing Twilight Zone series cover art.
  • Video advertising with connected TV showing Twilight Zone series cover art.
  • Video advertising with connected TV showing Gun Smoke series cover art.
  • Video advertising with connected TV showing Annie Oakley series cover art.

Video advertising on Connected TV occurs during the in-app experience.

Ex: When a Connected TV user opens an app to watch an episode of The Lone Ranger, a video ad would play prior to or during the content.

Connected TV advertising - cord cutters and cord nevers
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A couple laughing in front of the television.

A :15 to :30 video ad is similar to a pre-roll ad on desktop, laptop or smartphone, but the user experience is comparable to traditional TV.

  • 30%

    105.3MM Connected TV households, represents 81% of U.S. households by 2021 (eMarketer, 2020).

    As more TV viewers continue to move towards Connected TV devices and away from traditional TV services, it’s important to meet them where they are.



    Primary Audience Types

    Cord-Cutters

    A person or group who has cancelled, or cut, their traditional TV service over cable or satellite and switched to an internet-based streaming service.

    Cord-Nevers

    A person or group who has never subscribed to a traditional TV service and receives all content solely through an internet-based streaming service.

What's the CTV difference for advertisers?

Connected TV is more convenient, has premium programming, and is a cost-effective way to reach a TV audience.

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    Create Impact

    Develop a well-rounded marketing plan that includes traditional TV benefits, coupled with the precision of digital—with Basis.
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    Make Data-Driven Decisions

    Take advantage of better metrics (i.e., video completion rate, impressions delivered, unique device reach, etc.) and real-time reporting.
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    Expand Reach

    Find unique audiences and access premium brand inventory with Basis' best-in-class Private Marketplace (PMP) library.
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    Minimize Waste

    Focus ad spend on audience segments that matter—reach desired groups with Basis' broad targeting capabilities.
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    Drive Brand Advocacy

    Provide consumers with more relevant and engaging ad experiences by leveraging Basis' programmatic buying power.

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Advertise with Connected TV

Keep target consumers engaged with connected TV advertising by Centro.



Connected TV Advertising with Centro

At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Connected TV advertising enables real-time buying of full-screen, sight, sound, and motion CTV ad placements to reach a specific target audience, and attribute ROI to campaigns.

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