Display Advertising

Attract your audience with display advertising by Centro.

What is Display Advertising?

Digital display ads are banner or rich media ads with text, images, flash, video, or audio, that appear in defined areas of a website or social media platform. More impactful display leverages video, high resolution images, and a variety of rich media to catch the attention of viewers, encourage them to click-through to a landing page and take action.

Types of digital display advertising

Digital display ads or banner ads come in a multitude of sizes, depending on which website or device the ad is running across.

display advertising examples - banner ads

Standard Banner Ads

display advertising examples - rich media ads display advertising examples - rich media ads - logo

Rich Media Ads

display advertising examples - native ads

Native Ads

Standard Sizes: 300x250, 336x280, 728x90, 300x600
Formats: JPG, PNG, GIF, HTML5

Lines connecting each symbol

Targeting Display Advertising

Reach your audience.

Programmatic puts a display ad in front of the right audience by targeting placement, interest, context or topics in real-time, making ads more relevant to audiences. Targeting is dependent on the buying mechanism.

Programmatic Display Advertising

There are multiple ways to buy digital display ads. Publisher Direct, bought via insertion order, is booked, guaranteed inventory. Another option is to buy programmatically, via DSP—this can be guaranteed or not, depending on how the buy is executed.

Common ways to buy programmatically

  • Insertion Order

    Contracts between media buyers and inventory sellers that guarantee inventory and contain valuable information such as rates, conditions and payment terms.

  • Open Marketplace

    Accessing inventory on the open exchanges allows for scale in a non-guaranteed environment.

  • Private Marketplace (PMP), Evergreen Deal

    Gives access to specific inventory or a certain publisher through an always-on deal.

  • Private Marketplace (PMP), Preferred Deal

    Gives buyers access to priority inventory; bought with a deal ID, it’s typically negotiated with a publisher directly.

Display advertising with Centro

In a rich media world where information moves faster, louder, and brighter than ever before—you need a strong display advertising strategy. Centro’s experts are here to help.

  • Omni Channel

    Centro's Basis platform is the industry's only AI-powered DSP to consolidate programmatic, direct, search, and social in one unified platform.

  • Experience

    We are the industry's largest independent digital agency with over 15+ years of experience.

  • Performance

    Increase performance with artificial intelligence such as machine learning and algorithmic optimization, while building and optimizing cross-channel campaigns on-the-fly.

  • Flexibility

    We provide an array of options for managed services, path to self-service, and self-service buying to meet your needs, wherever you are.

Request Info

Attract your target audience with display advertising.

Keep target consumers engaged with display advertising by Centro.

Display Advertising with Centro

Bring digital display advertising into your ad strategy seamlessly, with Basis by Centro. At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Whether utilizing our tech or services, you’re leveraging almost two decades worth of performance data and insights. Partner with Centro to gain the competitive edge you need today!

Related Content

close button

48% ROI
That's what you can expect from in-housing with Basis.

Learn more in the new Total Economic Impact™
study by Forrester Consulting.