Mobile Advertising

Refine targeting with mobile advertising by Centro.

What is Mobile Advertising?

Mobile Advertising appears on mobile devices, smartphones, and tablets with wireless connections—it can look like SMS text message ads, banner ads, or videos that appear embedded on mobile websites, in-apps, or games. Highly targeted, mobile advertising allows advertisers to provide personalized content to their desired audience, based on individuals’ location, browsing, and buying habits.

Mobile Ad Formats

Utilize multiple mobile formats within Basis.

  • Native Ads

    Comprised of in-feed ads, branded content ads, and content recommendation ads. Mobile native ad formats mimic the form, function, and feel of other mobile content.

  • Banner Ads

    Rectangular ad units that can be static or animated. Mobile banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user’s session.

  • Rich Media Ads

    Interactive, dynamic ads that engage with users in creative ways to generate high click-throughs and conversions.

  • Video Ads

    Videos that play while a user opens or interacts with a mobile application. Mobile video ads offer a higher level of user engagement.

  • Interstitial Ads

    Full-screen placements between standard interactions in the user experience of a website, app, or game.

Audience Targeting Tactics for Mobile Advertising

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    Mobile Retargeting

    Reach consumers effectively. Connect with a consumer who has visited your website or app and drive them to purchase.
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    Cross-Device Targeting

    Find audiences across screens. Get a sense of cross-screen attribution and where customers are connecting with your brand/product.
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    Mobile Location Targeting

    Leverage location and site visit data. Use powerful location data to drive consumers to shop online and in-store.

Why Mobile Advertising?

The core differentiator is that advertisers can reach audiences in a space that is quite literally mobile (on their person) and travels with them to many different environments, in a way that other devices do not.

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Refine Targeting with Mobile Advertising

Keep target consumers engaged with mobile advertising by Centro.



Mobile Advertising with Centro

At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. In a world where smart phones are always on, mobile advertising is an intimate and versatile way to connect with audiences, wherever they are. Don’t miss out on this optimal avenue for your next campaign.

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