DSP

Top-Ranked
Demand Side
Platform (DSP)

Automated and comprehensive.

Basis DSP is different.

It’s the only demand side platform united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns.

Unified

Basis DSP unites front-to-end process automation with programmatic digital media planning and activation.

Connected

Interoperability with search, social, and ad server platforms enable media professionals to plan and approach digital media strategies.

Seamless

Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily.

Centralized

Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis.

DSP + Advertising

Meet goals and create impact with omnichannel automation.

Features

Artificial Intelligence
Private Marketplaces
Data & Inventory
Brand Safety & Privacy
DMP Solutions

Artificial Intelligence

Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data.
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Basis AI Dashboard

Private Marketplaces

Leverage 20+ years of publisher relationships and our best-in-class private marketplace (PMP) library of over 2,000 active private deals across hundreds of top sites.
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Basis Private Marketplace directory

Data & Inventory

Access the industry’s leading exchanges, along with 25,000+ audience segments across over 30 different data providers, flexible and intuitive inventory, and data targeting options.
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screenshot of Data & Inventory inside of Basis

Brand Safety & Privacy

Protect your brand’s reputation proactively and in real-time, with extensive partner vetting, automated monitoring, and premier integrations, to ensure privacy-compliant addressability and measurement.
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Basis Brand Safety Dashboard view

DMP Solutions

Use first-party data from customers to learn more about audiences, build custom audience segments and messaging, and find new customers with look-a-like targeting.
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Basis DMP Solutions screenshot

PROGRAMMATIC ADVERTISING CHANNELS & DEVICES

Audience reach—redefined by Basis.

Connected TV

Connected TV
Access TV audiences via brand safe networks and platforms.
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Video

Video
Drive higher engagement with the power of video advertising.
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Native

Native
Advertise where consumers are most engaged.
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Audio

Audio
Reach consumers where they are listening.
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Display

Display
Use high-impact display ads to engage audiences.
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Mobile

Mobile
Find your customers anywhere, on any device.
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Retargeting

Retargeting
Convert more customers with retargeting.
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Programmatic

Programmatic
Leverage the power of programmatic buying.
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Targeting & Measurement

Cross-Device Targeting

Reach unique segments across multiple touchpoints, attribute conversions to the appropriate device, and drill into performance data.  Learn More

Contextual Targeting

Leverage Natural Language Processing (NLP) to better understand semantics/tone and reach consumers in contextually relevant and brand safe environments.

TV Targeting

Complement offline TV buys with set-top box data to target audience segments by program genre, dayparts, viewing habits, or tentpole events.

Hyper-Local

Target users in the moment with powerful geo-fencing capabilities—select granular points on a map, upload street addresses, or target places by category.

Behavioral & Demographic

Target different audiences based on a variety of demonstrated behaviors, such as interest or intent, utilizing 40+ different data providers in Basis.

Retargeting

Capture users driven to your site, organically or through paid media, with retargeting messaging. Drive conversions for users who have already shown interest.  Learn More

Related Content

Oct 7 2022 Reports
Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

Read More
Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.

Read More
The Programmatic In-Housing Readiness Quiz

Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!

Read More

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