A CTV connects to the internet through built-in capabilities or an external "over-the-top" (OTT) device that enables a standard TV set to become a Connected TV. Voila!
Video advertising on Connected TV occurs during the in-app experience.
Ex: When a Connected TV user opens an app to watch an episode of The Lone Ranger, a video ad would play prior to or during the content.
A :15 to :30 video ad is similar to a pre-roll ad on desktop, laptop or smartphone, but the user experience is comparable to traditional TV.
As more TV viewers continue to move towards Connected TV devices and away from traditional TV services, it’s important to meet them where they are.
A person or group who has cancelled, or cut, their traditional TV service over cable or satellite and switched to an internet-based streaming service.
A person or group who has never subscribed to a traditional TV service and receives all content solely through an internet-based streaming service.
Connected TV is more convenient, has premium programming, and is a cost-effective way to reach a TV audience.
Keep target consumers engaged with connected TV advertising by Centro.
At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Connected TV advertising enables real-time buying of full-screen, sight, sound, and motion CTV ad placements to reach a specific target audience, and attribute ROI to campaigns.
Learn more in the new Total Economic Impact™
study by Forrester Consulting.
