Types of digital display advertising
Digital display ads or banner ads come in a multitude of sizes, depending on which website or device the ad is running across.
Digital display ads or banner ads come in a multitude of sizes, depending on which website or device the ad is running across.
Standard Banner Ads
Rich Media Ads
Native Ads
Standard Sizes: 300x250, 336x280, 728x90, 300x600
Formats: JPG, PNG, GIF, HTML5
Reach your audience.
Programmatic puts a display ad in front of the right audience by targeting placement, interest, context or topics in real-time, making ads more relevant to audiences. Targeting is dependent on the buying mechanism.
Contracts between media buyers and inventory sellers that guarantee inventory and contain valuable information such as rates, conditions and payment terms.
Accessing inventory on the open exchanges allows for scale in a non-guaranteed environment.
Gives access to specific inventory or a certain publisher through an always-on deal.
Gives buyers access to priority inventory; bought with a deal ID, it’s typically negotiated with a publisher directly.
In a rich media world where information moves faster, louder, and brighter than ever before—you need a strong display advertising strategy. Centro’s experts are here to help.
Centro's Basis platform is the industry's only AI-powered DSP to consolidate programmatic, direct, search, and social in one unified platform.
We are the industry's largest independent digital agency with over 15+ years of experience.
Increase performance with artificial intelligence such as machine learning and algorithmic optimization, while building and optimizing cross-channel campaigns on-the-fly.
We provide an array of options for managed services, path to self-service, and self-service buying to meet your needs, wherever you are.
Keep target consumers engaged with display advertising by Centro.
Bring digital display advertising into your ad strategy seamlessly, with Basis by Centro. At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Whether utilizing our tech or services, you’re leveraging almost two decades worth of performance data and insights. Partner with Centro to gain the competitive edge you need today!
Learn more in the new Total Economic Impact™
study by Forrester Consulting.