Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to the largest, most diverse audiences and numerous data points -- all in real time."
Read more from Centro's Tom Burg on iMedia.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.
We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.