Mar 29 2016
Anthony Loredo

Why The Open Exchange Isn’t Always Ideal For Political Buyers

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"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites."

Read more in AdExchanger.