Centro Adds Advertising Industry Veteran Bob Bernstein as Regional Sales Director
Former DraftFCB Media Leader Brings Extensive and Rich Experience in Elevating Brand Value for General Motors, MillerCoors, Frito-Lay, Taco Bell and More
CHICAGO, IL – December 9, 2013 – Centro (www.centro.net), a provider of digital media software and services, today announced the addition of Bob Bernstein as Regional Sales Director. Bernstein has had a decorated career in media, working with some of the nation’s largest advertisers including Chevrolet, MillerCoors, State Farm, Taco Bell, Hilton Hotels, SC Johnson, Kraft, General Mills, Frito-Lay and McDonald’s. He is recognized for leading DraftFCB’s media department for 11 years, garnering an award in 2009 as one of Ad Age’s Media Mavens. Bernstein was most recently SVP, Group Director at Carat in Detroit.
Bernstein delivers a deep and rich history driving brand value for major U.S. companies. He’s played a key role in advertising success stories including Coors Light’s rise to the #2 brew in the U.S. and the Doritos Locos Taco, Taco Bell’s most successful new product in its 50-year history. Bernstein created a unique five agency, three holding company unit that won the $400 million MillerCoors media assignment. Bernstein also ran MC Media and DraftFCB’s media department, overseeing continuous yearly growth in the discipline’s size and revenue. Bernstein is an 11-year board member of the National Sports Marketing Network and has taught “Contemporary Media” at the University of Chicago. He is a graduate of the University of Illinois
“Adding an executive of Bob’s caliber to Centro elevates the entire sales team. His knowledge and experience will help us create even more value for our customers,” said Charlie Thomas, Executive Vice President of Sales, Centro. “Growing Centro’s sales team continues to be a top priority because the demand for our technology and services is accelerating, as shown by the 600+ agencies we’ve worked with in 2013.”
“Centro is on a fast track in the digital media industry because of the superior technology and service it brings to the market. Agencies have recognized it as an important partner in navigating the space,” said Bob Bernstein. “I want to help evangelize our value to modern marketers and show that technology can drive a more efficient and effective way to raise brand value.”
Centro (www.centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 34 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.