As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
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"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy."
Read more from Centro's Dan Raffe in MediaPost.
As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time.
Learn how advertisers can navigate today's complex regulatory landscape with insights from the IAB's Public Policy & Legal Summit.
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.