Native Social: Digital Ads go Au Naturel
We all do it – pop over to our favorite website and dial in. We rapidly start closing interstitials, declining subscriptions, skipping pre-roll… anything we can do to get to the content. Do the ads we encounter ever grab our attention? Sometimes, sure. Other times, we’re totally blind.
Fortunately, marketers are finding another path to audience engagement – using a new ad format that offers a branded experience without interrupting the content of the page. They’re called native ads, and now, they’re available on social platforms.
Join us this Thursday, September 24th as Centro teams up with the American Marketing Association to bring you a webinar dedicated to detailing the ins and outs of social native advertising. Our resident social and native expert, Aubry Parks-Fried, will run you through the history of native advertising, how the ads work, and how you can use this ad format on social platforms to drive serious branding results. Expect to learn:
- Why your message needs to get off the right-hand rail of social feeds and into the content
- How to target the right audience and deliver the right message
- Which social platforms offer what in terms of native advertising
- Best practices for getting started
Stop letting your ads sit unnoticed. If you have a digital media strategy in place or if you would like to get started on one, then this is one webinar you can’t afford to miss. Head over to the AMA website to register for your spot. We’ll see you on the 24th!