SiteScout and Aislelabs Help Retailers use Online Advertising to Find Offline Customers
Aislelabs Leverages SiteScout’s Ad Buying Platform to Serve Digital Ads Based on Offline Behavior
NEW YORK, NY – June 16, 2014 – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps to retarget in-store visitors in real time on desktop, mobile, video and social media channels via the SiteScout platform.
Online display advertising efforts from retailers are typically disconnected from in-store customer visits. Traditionally marketers targeted shoppers in digital channels solely based on their online behavior. Now, a retailer using Aislelabs Engage with its mobile app can better understand in-store customer behavior and use SiteScout’s RTB platform to retarget the same person on the web, on their smartphone or tablet, and on social channels such as Facebook. Ads can be customized to fit the specific needs of customers, and then delivered in real-time. For example, a potential customer perusing shoes in a department store can be sent an ad for a shoe promotion or a recommendation for suitable accessories.
“By leveraging SiteScout’s RTB Platform, Aislelabs is using mobile devices to tie offline behavior with online advertising to drive purchases,” said Matt Sauls, Vice President of Operations at SiteScout. “Seeing the multitude of ways that our platform is enabling 3rdparty technologies really confirms that our vision is coming to fruition. We’ve built one of the most comprehensive and unrestricted programmatic ad platforms, connected it to every major digital channel and data source, and made the whole thing accessible via API. It is now possible for innovators like Aislelabs to leverage our infrastructure in groundbreaking ways, which is very exciting.”
“At Aislelabs, our vision has always been to connect online and offline customer behavior. Through this new offering with SiteScout, we are one step closer to making this vision a reality. The concept of retargeting in-store visitors, once they are online, fills a gap in the market and we are very excited to explore it further with SiteScout. By doing this, we are moving towards a more holistic understanding of customer behavior, enabling retailers to finally close the loop and deliver more effective advertising,” said Nick Koudas, Aislelabs co-founder and CEO.
SiteScout (www.sitescout.com) is the world’s leading self-serve platform for programmatic ad buying on desktop, mobile and video. It offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ability to sign up within minutes, SiteScout makes real-time bidding (RTB) technology easily accessible to advertisers of all types and sizes.
SiteScout is wholly-owned by Centro (www.centro.net), which provides a software platform that streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Centro has successfully planned and executed more than 100,000 campaigns across all digital display platforms. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.
Aislelabs is a technology company assisting retailers to increase sales through the power of big data analytics. We help our clients understand customer traffic patterns and behavior inside and outside their physical stores in ways never before possible.
This deeper understanding empowers our suite of products to deliver highly personalized marketing tailored for individual in-store customers. Aislelabs’ technology transforms retail locations to smart stores, resulting in effective marketing, increased sales, and better customer satisfaction.
We serve retail chains, shopping malls, boutique retailers, restaurants & cafes, event venues and public spaces of all sizes.