For the digital newcomer or anyone looking to gain a fundamental understanding of the digital advertising landscape.
Learning the essentials is a key part of gaining a competitive edge in the digital space. Leave these industry-recognized programs 'Centro Certified'!
In order to understand today’s digital media landscape, we’ll take a look at how it was born and has evolved over the years. As user-behaviors and technologies have shifted, so did the way ads were bought and sold. Learn how to stay ahead as the industry continues to shift.
There are many key performance indicators (KPIs) to work with based on set goals and objectives. Learn which ones are the most powerful and why.
Learn about all the different ways ads can show up on the internet and discuss why you would choose one format over the other in media planning.
Understand the different payment models advertisers can use when buying and selling digital ads.
Recognize the most important differences between first-party, second-party, and third-party data.
Talk through the media planning process and learn how to work with the tools that you have at your disposal.
Discover how inventory is bought and sold from both publisher and ad-buyer perspectives. Consider the impact of costs and examine which type of inventory is best for your campaigns.
We’re going back-to-basics! Leave this session equipped with a better understanding of the complex world of programmatic and learned best practices—ready…set…get started today!
