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Fit in to stand out with native advertising.
Keep target consumers engaged with native advertising by Centro.
What is Native Advertising
It allows your brand to fit into - and not disrupt - the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your product/brand, before ever visiting your website.
3 Core Native Advertising Examples
In-feed
Typically placed in article and content feeds to mimic the surrounding site design and provide an uninterrupted flow of information for the consumer.
Branded Content
Paid content from a brand that is published in the same format as full editorial on a publisher’s site, generally in conjunction with the publisher’s content teams.
Content Recommendation
Typically displayed alongside other editorial content, this format of native advertising can reach a wide audience in a cost-effective manner.
Why Native Advertising?
The benefits of native advertising are far-reaching. Review a breakdown of the top benefits according to respondent feedback from a Digital Native Advertising and Branded Content Report, below.
30%
Building Brand Awareness
30%
Effectively influences consumer perceptions
30%
Generates Sales
Advertiser Perceptions, 2018
Native Advertising with Centro
In a rich media world, where information moves faster, louder, and brighter than ever before, you need a strong native advertising strategy. Centro’s team of experts are here to help.
Build Trust
Deliver a better ad experience using native in Basis that is relevant, appealing, and not disruptive to the digital-savvy consumer.
Increased Engagement
Share brand stories within relevant content and articles to drive more attention and brand lift than traditional tactics.
Precise Targeting
Combine native ads with advanced targeting capabilities, such as contextual, cross-device and retargeting, to achieve relevance and scale.
Powerful Partnerships
Basis’ Exchange and Private Marketplaces (PMP) provide access to trusted publishers such as Nativo, Google, Mopub, TripleLift and more!
Transparency and Control
Leverage customizable reporting in Basis to slice and dice engagement data, including time spent on ads, conversion rates, and more.
Increase Operational Efficiencies
Create ads directly within Basis in order to go-to-market quickly and cost-effectively, minimizing discrepancies and implementation time.
Native Advertising with Centro
At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry's most comprehensive and automated digital media platform. Native advertising improves campaign effectiveness and connects your brand/product with highly engaged consumers.
How to Run Native Advertising
Native advertising is an integral component of display advertising. In fact, eMarketer estimates that by the end of 2020, advertisers will devote almost two-thirds of their display budgets to native ads. Here’s why native advertising is important, and how to... Read More
48% ROI
That's what you can expect from in-housing with Basis.
Learn more in the new Total Economic Impact™
study by Forrester Consulting.
