"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
"Centro has signed on 100 agencies for self-serve software contracts in the first three quarters of 2018. The growth has promoted the company to budget between 140 and 150 employees to the payroll in 2019. Shawn Riegsecker, Centro CEO, said the company’s growth is partially attributable to its platform Basis. It automates direct-to-vendor media buying, programmatic advertising, and universal campaign reporting that includes search and social, business intelligence reporting, and media operations."
Read more in MediaPost.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...