"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
Ian Trider, a member of the IAB working group that developed ads.txt, told The Drum that there's nothing fundamentally wrong with the fraud-prevention standard; the industry just needs to adopt more streamlined practices that make less room for fraud.
"One of the things that buyers could do is limit their buying to only supply paths that the publisher has listed as direct in their ads.txt file," said Trider, who is also the director of RTB platform operations at Centro.
Read more in The Drum.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...